196165 Resource 190655 194241 194241 1201901812542 1201903921308 Controlled Bravo! to the 2007 Marketing Campaign of the Year

Excellent marketing is achieved by local nonprofits

<p>You don't have to have the boku bucks to excel on the Marketing front, as was proven by the finalists and winner of the Vail Valley Partnership's 2007 Success Award for Marketing Campaign of the Year. Sponsored by the Denver Newspaper Agency this year, the finalists included two nonprofits and a small, local business. </p><p>VailPM.com was nominated for their continued excellence in providing an online&nbsp;lifestyle guide for the Vail Valley. The details and coverage they provide is&nbsp;expansive and, equally importantly, they offer this information&nbsp;through&nbsp;the newest online technologies. Adding an online direcory with business reviews was a&nbsp;big step in improving their site&nbsp;for 2007 - yielding an impressive total of 13,000 unique visitors and 1.5 million hits - for November 2007 alone!</p><p>The Vail Recreation District had a task similar to VailPM.com when developing their marketing strategy - to bring a variety of programs and offerings together into one cohesive marketing effort. And with the vision of John Monson, Marketing Director, they've done just that. With a lean and mean nonprofit budget, VRD was able to increase rounds of golf played at the Vail Golf Club, the number of&nbsp;kids in their youth camp and after school&nbsp;programs, tennis players in an annual tournament - the list of 2007 accomplishments goes on. VRD proved that variety is not only 'the spice of life' but of a well-organized marketing campaign as well!</p><p>In the end, it the was musical marketing approach of Bravo! Vail Valley Music Festival, also a nonprofit organization, that really wowed the Selection Committee this year. The 'we think of everything we do as marketing' is the approach that allows Bravo! to thrive, as, what Steve Pope of Colorado Mountain News Media calls &quot;one of the top classical music festivals in the world.&quot; With programs from the well-known concerts at Ford Ampitheatre to the free youth programs, Bravo! has something for music lovers up-and-coming to&nbsp;devoted, for&nbsp;grandchildren&nbsp;to grandparents. </p><p>Congratulations to the 2007 Marketing Campaign of the Year nominees, finalists and winner! It's your hard work that allows yoru business to flourish, and your business that impacts the&nbsp;Vail Valley as a whole.</p> 9 application/xml false Bravo Vail Valley Music Festival John Monson Marketing Vail PM Vail Pro Media Vail Recreation District Vail Valley Events Vail Valley Partnership Gala Vail Valley Success Awards The 2007 Marketing Campaign of the Year winner http://www.vailmusicfestival.org/ Epicenter for your recreational needs in the Town of Vail http://www.vailrec.com/ For local and visitor lifesyle needs http://vailpm.com/v3/ All the details on January's BIGGEST event http://www.vailvalleypartnership.com/general.asp?id=28 Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.04506.30) 127.0.0.1 127.0.0.1 clowe 63.225.107.68 false true false false true 198512 false false true false false false true 190655 blog blogsite/VailValleyPartnership/web