The IronKids' mission is to inspire and motivate youth through the
sport to lead an active, positive and healthy lifestyle. The national
event series, targeting children ages six to 15-years-old, will offer
an interactive weekend experience for the entire family.
The goal of the IronKids Series will be to host approximately
300-400 participants per event between the ages of six and 15 years
old. Children will compete in age-appropriate distances with an
emphasis on fitness, fun and safety.
WTC acquired IronKids from the Sara Lee Corporation who had owned
the event series since 1985. IronKids' Races have seen more than 40,000
participants in its history. IronKids has introduced some of the
sport's greats with past participants including seven-time Tour de
France champion, Lance Armstrong and U.S. Olympians, Hunter Kemper and
Laura Bennett.
Michelle Payette, who joined WTC in 2008, will use her experience in
event management to oversee the IronKids branded event series. Based in
Phuket, Thailand, for nine years, Payette served as Race Manager for
Ironman Malaysia and for the Laguna Phuket Triathlon. Most recently,
Payette was managing events for Tourism Whistler (B.C. Canada) on
behalf of the resort community.
The IronKids mission is to inspire and motivate youth through sport
to lead an active, positive and healthy lifestyle. IronKids provides
families with a weekend event experience that is educational,
interactive and fun.
To ensure IronKids leaves a footprint throughout the U.S., IronKids
has developed a ‘Legacy Program’ that will focus on educating students
on the importance of nutrition and physical activity, encouraging
children to adopt the IronKids lifestyle. | 
